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How Intuitive Bias Impacts Car and Custom Wheel Finish Buying Processes

Picture this: You’re driving along California’s famed Pacific Coast Highway on a crisp sunny afternoon in a high-performance Lexus, BMW or Infiniti vehicle. Your cashmere sweater is draped wistfully around your neck, your Wayfarer shades ooze cool, Cal Tjader’s Latin Quartet sets a mellow vibe on the stereo and the salty breeze cascades effortlessly through your flowing locks.

Custom Wheel Finishes: How Wheel Craft’s Wheel Exchange Works, and Why We Do It

For everyone here at Wheel Craft, the idea of applying ultra-thin, durable and beautiful ICE^™ finishes to factory wheels and rims seems like the perfect way to Arrive in Style, wherever the road takes you. Ask our customers, and they’ll agree 100%. Yet, as vehicle owners learn more about our gorgeous ICE finishes and close in on their decision to acquire the hand-crafted Wheel craft finish of their choice, one question seems to come up time and time again:

What is PVD? Understanding the Application Process That Produces the Finest Custom Wheel Finishes

You may have heard the term physical vapor deposition, or “PVD” for short, and wondered what it is? Maybe you’re a car enthusiast and know that PVD exists, but you’re not sure what it looks like, what its durable properties are or if it’s right for your vehicle? Then again, you may not know about PVD at all…but if you love your car and are interested in making a beautiful impact on its appearance impact, then learning about this specialty product could make a world of difference in how your vehicle looks—and how you look at your vehicle.

How Repetition of Process Benefits Wheel Craft Customers and Dealerships Alike

No matter what you do in life, one fact will always remain true: the more you do something – and do it consistently – the better you become at it. 

At Wheel Craft, we do one thing, and one thing only: Delivering the highest quality, most beautiful and most durable handcrafted finishes for BMW, Lexus, Infiniti and other luxury-brand original equipment (OE) factory wheels.

Embracing Continual Improvement Separates Wheel Craft – Here’s Why

No matter what you do, where you do it, why you do it or how you do it, that thing you do can always be improved upon. You may be at the pinnacle of your profession; your products may be the finest available; and your personal qualities may define your success as a family member or citizen. The fact is, progress is always possible.

Making Custom Wheel Purchases Easy – Why We Ask for Pictures of Your Car and Wheels

Acquiring beautiful and durable custom wheel finishes from Wheel Craft is a surefire way to turn heads and Arrive in Style wherever the road takes you. What’s more, we’ve made it simple to order the finish of your choice—be it the bold and beautiful gleam of Black ICE^™, Midnight ICE^™ and Bright ICE^™, or the sultry sophistication of Matte ICE ^™.

Why Mobile Installation Makes Sense in a Socially Distanced World

The coronavirus (COVID-19) pandemic has profoundly impacted the way we all live, work and play. In many states, it’s also put the brakes on otherwise-normal acts of purchasing products and services in person. While industries far and wide have experienced significant downturns as a result of the crisis, the automotive industry has been particularly hard-hit as people are staying home and avoiding crowded areas and social distancing is the new norm.

What Makes a Company’s Luxury Wheel Finishes Superior? Morale and Engagement Play a Key Role

Companies and organizations utilize many strategies and tactics to build and maintain morale and engagement throughout their workforce. At Wheel Craft, we center our efforts on cornerstones of accountability and pride.

How People Make the Difference in Luxury Custom Wheel Finishes

There are lots of reasons why customers absolutely love Wheel Craft’s custom ICE^™ wheel finishes for BMW, Lexus and Infiniti original factory wheels. Sure, they’re specially designed for factory wheels, as opposed to aftermarket wheel coatings. Yes, our proprietary, next-gen finishes are gorgeous in appearance and texture. And certainly, their advanced protective properties offer unrivaled durability to ensure beauty and performance for years to come.

Having Work Done Around Your Wheels? Learn Why It’s the Perfect Time to Acquire Custom Wheel Finishes

We have a saying at Wheel Craft: “There’s never a bad time to consider beautifying your luxury vehicle.” After all, your BMW, Lexus, Infiniti or other luxury car is a finely tuned, beautiful machine that makes a strong statement about you, wherever the road leads. Making a great thing even better is a true win-win, so we believe anytime is a good time to acquire our beautiful and durable custom ICE^™ wheel finishes. But, if you’re planning repairs or other work in the vicinity of your wheels, then that is an ideal time to acquire the ICE finish of your choice for your original factory wheels.