Blog


Learn What Sets Wheel Craft Apart

We invite you to read our latest blogs to learn more about our unique
technology, as well as perspectives and insights on industry trends.

Researching Wheel Finishes Before You Buy – a Smart Decision

For any substantial purchase you make in life, it’s smart to do some up-front research before committing your hard-earned money. To the extent possible, you’ll want to know things like: Is the product or service you’re considering high quality? Does it represent a good value for the money? Are others who purchased it satisfied, and do they recommend it? Is it supported by a company that stands behind it and will be there for you?

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Custom Wheel Finish Intro Series, Part III – Midnight ICE™

Whether you own a BMW, Lexus, Infiniti or other luxury vehicle, you want that vehicle to look stunning and distinguish you at every turn. Today, more luxury car and SUV owners than ever are embracing custom wheel finishes as the ideal way to personalize their vehicle and reflect the special qualities that define their own selves.

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Wheel Craft Core Values – Our Promise to You

Wheel Craft was founded with the singular mission of handcrafting the absolute finest wheel finishes for luxury-brand OEM wheels. In doing so, we help owners of BMW, Lexus and Infiniti original factory wheels view their wheels through a different lens—and Arrive in Style wherever the road takes them. Our gorgeous custom wheel finishes create special experiences that give our loyal customers an unmistakable sense of luxury, performance and empowerment at every turn.

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Wheel Intro Series, Part II – Black ICE™

At Wheel Craft, we focus on one thing, and one thing only: Delivering the highest quality, most beautiful and most durable hand-crafted finishes for BMW, Lexus, Infiniti and other luxury-brand original equipment (OE) factory wheels.

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Aftermarket vs. Factory Wheels – Which Perform Best on Your Car?

Lexus, BMW, Infiniti and other luxury brand vehicles are gorgeous, high-performance machines that do more than merely transport drivers and occupants from place to place. Rather, they elevate the experience of driving and riding—and in doing so, they build and nurture bonds between owners and brands.

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Passion in Action – Understanding How It Can Fuel Your Success

There’s nothing better than real-life examples to illustrate what passion in action really means. For proof, consider the following two:

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Avoiding Scratches and Dents – and Minimizing the Damage When They Occur

We have some good news to share, and some not-so-good news.

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Wheels – Meet Your Dealership’s New Profit Center

The automotive business is highly competitive, and dealerships everywhere seek competitive advantages to enhance profitability and build strong leadership positions in the markets they serve.

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Changing Tires is the Perfect Time to Acquire Custom Wheel Finishes

At Wheel Craft, we think it’s always a good time to acquire our beautiful and durable custom ICE wheel finishes. But, if you’re considering new tires for your BMW, Lexus, Infiniti or other luxury vehicle, then that is an ideal time to acquire the ICE finish of your choice for your original factory wheels.

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Not All PVD Chrome is Created Equal

If you own a Lexus, BMW, Infiniti or other luxury brand vehicle, you may be aware that you can customize your wheels with a variety of wheel finish and coating options. And as wheel customization has grown increasingly popular among luxury vehicle owners, a near countless assortment of aftermarket wheel coating companies have sprung up to serve this market.

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