Blog


Learn What Sets Wheel Craft Apart

We invite you to read our latest blogs to learn more about our unique
technology, as well as perspectives and insights on industry trends.

Passion in Action – Understanding How It Can Fuel Your Success

There’s nothing better than real-life examples to illustrate what passion in action really means. For proof, consider the following two:

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Avoiding Scratches and Dents – and Minimizing the Damage When They Occur

We have some good news to share, and some not-so-good news.

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Wheels – Meet Your Dealership’s New Profit Center

The automotive business is highly competitive, and dealerships everywhere seek competitive advantages to enhance profitability and build strong leadership positions in the markets they serve.

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Changing Tires is the Perfect Time to Acquire Custom Wheel Finishes

At Wheel Craft, we think it’s always a good time to acquire our beautiful and durable custom ICE wheel finishes. But, if you’re considering new tires for your BMW, Lexus, Infiniti or other luxury vehicle, then that is an ideal time to acquire the ICE finish of your choice for your original factory wheels.

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Not All PVD Chrome is Created Equal

If you own a Lexus, BMW, Infiniti or other luxury brand vehicle, you may be aware that you can customize your wheels with a variety of wheel finish and coating options. And as wheel customization has grown increasingly popular among luxury vehicle owners, a near countless assortment of aftermarket wheel coating companies have sprung up to serve this market.

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The Best Wheel Finishes Are Vigorously Tested. Don’t Settle for Less

It’s easy for a manufacturer to claim that their product is top-quality. So, how can you determine whether such a claim is actually true?

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OEM Wheels – Don’t Overlook This Hidden Profit Center

If you own or operate an automotive dealership, you’ve no doubt structured your business to generate profits throughout your Parts, Service, Sales and F&I Departments. While well-known profit opportunities exist in each area, one of the most often-overlooked profit centers is also among the most obvious-- Original Equipment Factory (OEM) wheels.

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Want to Connect With Custom Car Enthusiasts? Try Cars and Coffee

The people behind Wheel Craft, from owners and executives on down to shop floor employees, love cars. We’re car people – that’s why we devote our working lives to producing the highest quality, most beautiful and most durable hand-crafted finishes for BMW, Lexus, Infiniti and other luxury-brand original equipment (OE) factory wheels.

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Answers to Frequently Asked Questions Part I

At Wheel Craft, we field a variety of questions every day from customers around the country about our hand-crafted finishes for BMW, Lexus, Infiniti and other luxury-brand original equipment (OE) factory wheels. To help you better understand our premium custom wheel finishes and what elevates them above competing products, we’ve assembled a series of blogs with answers to frequently asked questions. In this Part I blog, we address common questions around our finish technology and cleaning methods.

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When Applying Wheel Finish, Process Counts

At Wheel Craft, our experts often get asked about the proprietary process we use to finish customers’ original equipment (OE) factory wheels with gorgeous ICE custom wheel finishes.

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