Blog


Learn What Sets Wheel Craft Apart

We invite you to read our latest blogs to learn more about our unique
technology, as well as perspectives and insights on industry trends.

Not All PVD Chrome is Created Equal

If you own a Lexus, BMW, Infiniti or other luxury brand vehicle, you may be aware that you can customize your wheels with a variety of wheel finish and coating options. And as wheel customization has grown increasingly popular among luxury vehicle owners, a near countless assortment of aftermarket wheel coating companies have sprung up to serve this market.

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The Best Wheel Finishes Are Vigorously Tested. Don’t Settle for Less

It’s easy for a manufacturer to claim that their product is top-quality. So, how can you determine whether such a claim is actually true?

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OEM Wheels – Don’t Overlook This Hidden Profit Center

If you own or operate an automotive dealership, you’ve no doubt structured your business to generate profits throughout your Parts, Service, Sales and F&I Departments. While well-known profit opportunities exist in each area, one of the most often-overlooked profit centers is also among the most obvious-- Original Equipment Factory (OEM) wheels.

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Want to Connect With Custom Car Enthusiasts? Try Cars and Coffee

The people behind Wheel Craft, from owners and executives on down to shop floor employees, love cars. We’re car people – that’s why we devote our working lives to producing the highest quality, most beautiful and most durable hand-crafted finishes for BMW, Lexus, Infiniti and other luxury-brand original equipment (OE) factory wheels.

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Answers to Frequently Asked Questions Part I

At Wheel Craft, we field a variety of questions every day from customers around the country about our hand-crafted finishes for BMW, Lexus, Infiniti and other luxury-brand original equipment (OE) factory wheels. To help you better understand our premium custom wheel finishes and what elevates them above competing products, we’ve assembled a series of blogs with answers to frequently asked questions. In this Part I blog, we address common questions around our finish technology and cleaning methods.

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When Applying Wheel Finish, Process Counts

At Wheel Craft, our experts often get asked about the proprietary process we use to finish customers’ original equipment (OE) factory wheels with gorgeous ICE custom wheel finishes.

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Wheel Intro Series, Part I – Bright ICE™

At Wheel Craft, we focus on one thing, and one thing only: Delivering the highest quality, most beautiful and most durable hand-crafted finishes for BMW, Lexus, Infiniti and other luxury-brand original equipment (OE) factory wheels.

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Avoiding a Brake Dust Horror Story Is Simple – Here’s How

If you own or lease a BMW, Lexus, Infiniti or other luxury vehicle, you expect it to look and perform at its best wherever the road takes you. After all, you’re paying for a premium product; you deserve nothing less.

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Cleaning and Maintenance of Your Wheel Craft Wheels – Simple Never Looked So Beautiful

We all want our vehicles to look their best at all times, in all conditions. But what good is an expensive wash and wax job on your BMW, Lexus, Infiniti or other luxury model if your wheels aren’t shiny and clean? You wouldn’t wear a tuxedo or fancy ball gown with worn-out sneakers—why spend time and money washing your vehicle and neglecting the wheels?

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When Wheels Come Off for Winter, ICE™ is NICE

As autumn transitions into winter, many owners of BMW, Lexus, Infiniti and other luxury vehicles in cold weather regions switch out their summer tires for winter tires. Given that winter tires are specially designed to offer added traction on slick roads, that’s a wise move.

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