We invite you to read our latest blogs to learn more about our unique
technology, as well as perspectives and insights on industry trends.
It’s easy for a manufacturer to claim that their product is top-quality. So, how can you determine whether such a claim is actually true?> Read More
If you own or operate an automotive dealership, you’ve no doubt structured your business to generate profits throughout your Parts, Service, Sales and F&I Departments. While well-known profit opportunities exist in each area, one of the most often-overlooked profit centers is also among the most obvious-- Original Equipment Factory (OEM) wheels.> Read More
The people behind Wheel Craft, from owners and executives on down to shop floor employees, love cars. We’re car people – that’s why we devote our working lives to producing the highest quality, most beautiful and most durable hand-crafted finishes for BMW, Lexus, Infiniti and other luxury-brand original equipment (OE) factory wheels.> Read More
At Wheel Craft, we field a variety of questions every day from customers around the country about our hand-crafted finishes for BMW, Lexus, Infiniti and other luxury-brand original equipment (OE) factory wheels. To help you better understand our premium custom wheel finishes and what elevates them above competing products, we’ve assembled a series of blogs with answers to frequently asked questions. In this Part I blog, we address common questions around our finish technology and cleaning methods.
If you own or lease a BMW, Lexus, Infiniti or other luxury vehicle, you expect it to look and perform at its best wherever the road takes you. After all, you’re paying for a premium product; you deserve nothing less.> Read More
We all want our vehicles to look their best at all times, in all conditions. But what good is an expensive wash and wax job on your BMW, Lexus, Infiniti or other luxury model if your wheels aren’t shiny and clean? You wouldn’t wear a tuxedo or fancy ball gown with worn-out sneakers—why spend time and money washing your vehicle and neglecting the wheels?> Read More
As autumn transitions into winter, many owners of BMW, Lexus, Infiniti and other luxury vehicles in cold weather regions switch out their summer tires for winter tires. Given that winter tires are specially designed to offer added traction on slick roads, that’s a wise move.> Read More
Finish and coating—they’re two words that often get used interchangeably when it comes to describing the process and materials used in customizing automotive wheels. Problem is, a finish and a coating are two different things, which often causes confusion for luxury car owners when it’s time to consider customizing their original factory wheels.> Read More