Blog


Learn What Sets Wheel Craft Apart

We invite you to read our latest blogs to learn more about our unique
technology, as well as perspectives and insights on industry trends.

How Repetition of Process Benefits Wheel Craft Customers and Dealerships Alike

No matter what you do in life, one fact will always remain true: the more you do something – and do it consistently – the better you become at it. 

At Wheel Craft, we do one thing, and one thing only: Delivering the highest quality, most beautiful and most durable handcrafted finishes for BMW, Lexus, Infiniti and other luxury-brand original equipment (OE) factory wheels.

> Read More

Embracing Continual Improvement Separates Wheel Craft – Here’s Why

No matter what you do, where you do it, why you do it or how you do it, that thing you do can always be improved upon. You may be at the pinnacle of your profession; your products may be the finest available; and your personal qualities may define your success as a family member or citizen. The fact is, progress is always possible.

> Read More

Making Custom Wheel Purchases Easy – Why We Ask for Pictures of Your Car and Wheels

Acquiring beautiful and durable custom wheel finishes from Wheel Craft is a surefire way to turn heads and Arrive in Style wherever the road takes you. What’s more, we’ve made it simple to order the finish of your choice—be it the bold and beautiful gleam of Black ICE, Midnight ICE and Bright ICE, or the sultry sophistication of Matte ICE.

> Read More

Why Mobile Installation Makes Sense in a Socially Distanced World

The coronavirus (COVID-19) pandemic has profoundly impacted the way we all live, work and play. In many states, it’s also put the brakes on otherwise-normal acts of purchasing products and services in person. While industries far and wide have experienced significant downturns as a result of the crisis, the automotive industry has been particularly hard-hit as people are staying home and avoiding crowded areas and social distancing is the new norm.

> Read More

What Makes a Company’s Luxury Wheel Finishes Superior? Morale and Engagement Play a Key Role

Companies and organizations utilize many strategies and tactics to build and maintain morale and engagement throughout their workforce. At Wheel Craft, we center our efforts on cornerstones of accountability and pride.

> Read More

How People Make the Difference in Luxury Custom Wheel Finishes

There are lots of reasons why customers absolutely love Wheel Craft’s custom ICE wheel finishes for BMW, Lexus and Infiniti original factory wheels. Sure, they’re specially designed for factory wheels, as opposed to aftermarket wheel coatings. Yes, our proprietary, next-gen finishes are gorgeous in appearance and texture. And certainly, their advanced protective properties offer unrivaled durability to ensure beauty and performance for years to come.

> Read More

Having Work Done Around Your Wheels? Learn Why It’s the Perfect Time to Acquire Custom Wheel Finishes

We have a saying at Wheel Craft: “There’s never a bad time to consider beautifying your luxury vehicle.” After all, your BMW, Lexus, Infiniti or other luxury car is a finely tuned, beautiful machine that makes a strong statement about you, wherever the road leads. Making a great thing even better is a true win-win, so we believe anytime is a good time to acquire our beautiful and durable custom ICE wheel finishes. But, if you’re planning repairs or other work in the vicinity of your wheels, then that is an ideal time to acquire the ICE finish of your choice for your original factory wheels.

> Read More

Understanding ISO 9001’s Importance in Certifying Custom Wheel Finish Quality

The terms “top quality” and “high quality” are used so often by manufacturers to describe their products that they’ve all but completely lost their impact on a skeptical buying public.

> Read More

Researching Wheel Finishes Before You Buy – a Smart Decision

For any substantial purchase you make in life, it’s smart to do some up-front research before committing your hard-earned money. To the extent possible, you’ll want to know things like: Is the product or service you’re considering high quality? Does it represent a good value for the money? Are others who purchased it satisfied, and do they recommend it? Is it supported by a company that stands behind it and will be there for you?

> Read More

Custom Wheel Finish Intro Series, Part III – Midnight ICE™

Whether you own a BMW, Lexus, Infiniti or other luxury vehicle, you want that vehicle to look stunning and distinguish you at every turn. Today, more luxury car and SUV owners than ever are embracing custom wheel finishes as the ideal way to personalize their vehicle and reflect the special qualities that define their own selves.

> Read More