We invite you to read our latest blogs to learn more about our unique
technology, as well as perspectives and insights on industry trends.
No matter what you do, where you do it, why you do it or how you do it, that thing you do can always be improved upon. You may be at the pinnacle of your profession; your products may be the finest available; and your personal qualities may define your success as a family member or citizen. The fact is, progress is always possible.> Read More
Acquiring beautiful and durable custom wheel finishes from Wheel Craft is a surefire way to turn heads and Arrive in Style wherever the road takes you. What’s more, we’ve made it simple to order the finish of your choice—be it the bold and beautiful gleam of Black ICE™, Midnight ICE™ and Bright ICE™, or the sultry sophistication of Matte ICE ™.> Read More
The coronavirus (COVID-19) pandemic has profoundly impacted the way we all live, work and play. In many states, it’s also put the brakes on otherwise-normal acts of purchasing products and services in person. While industries far and wide have experienced significant downturns as a result of the crisis, the automotive industry has been particularly hard-hit as people are staying home and avoiding crowded areas and social distancing is the new norm.> Read More
We have a saying at Wheel Craft: “There’s never a bad time to consider beautifying your luxury vehicle.” After all, your BMW, Lexus, Infiniti or other luxury car is a finely tuned, beautiful machine that makes a strong statement about you, wherever the road leads. Making a great thing even better is a true win-win, so we believe anytime is a good time to acquire our beautiful and durable custom ICE™ wheel finishes. But, if you’re planning repairs or other work in the vicinity of your wheels, then that is an ideal time to acquire the ICE finish of your choice for your original factory wheels.> Read More
For any substantial purchase you make in life, it’s smart to do some up-front research before committing your hard-earned money. To the extent possible, you’ll want to know things like: Is the product or service you’re considering high quality? Does it represent a good value for the money? Are others who purchased it satisfied, and do they recommend it? Is it supported by a company that stands behind it and will be there for you?> Read More
Wheel Craft was founded with the singular mission of handcrafting the absolute finest wheel finishes for luxury-brand OEM wheels. In doing so, we help owners of BMW, Lexus and Infiniti original factory wheels view their wheels through a different lens—and Arrive in Style wherever the road takes them. Our gorgeous custom wheel finishes create special experiences that give our loyal customers an unmistakable sense of luxury, performance and empowerment at every turn.> Read More