Blog


Learn What Sets Wheel Craft Apart

We invite you to read our latest blogs to learn more about our unique
technology, as well as perspectives and insights on industry trends.

What is PVD? Understanding the Application Process That Produces the Finest Custom Wheel Finishes

You may have heard the term physical vapor deposition, or “PVD” for short, and wondered what it is? Maybe you’re a car enthusiast and know that PVD exists, but you’re not sure what it looks like, what its durable properties are or if it’s right for your vehicle? Then again, you may not know about PVD at all…but if you love your car and are interested in making a beautiful impact on its appearance impact, then learning about this specialty product could make a world of difference in how your vehicle looks—and how you look at your vehicle.

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How Repetition of Process Benefits Wheel Craft Customers and Dealerships Alike

No matter what you do in life, one fact will always remain true: the more you do something – and do it consistently – the better you become at it. 

At Wheel Craft, we do one thing, and one thing only: Delivering the highest quality, most beautiful and most durable handcrafted finishes for BMW, Lexus, Infiniti and other luxury-brand original equipment (OE) factory wheels.

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Embracing Continual Improvement Separates Wheel Craft – Here’s Why

No matter what you do, where you do it, why you do it or how you do it, that thing you do can always be improved upon. You may be at the pinnacle of your profession; your products may be the finest available; and your personal qualities may define your success as a family member or citizen. The fact is, progress is always possible.

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Making Custom Wheel Purchases Easy – Why We Ask for Pictures of Your Car and Wheels

Acquiring beautiful and durable custom wheel finishes from Wheel Craft is a surefire way to turn heads and Arrive in Style wherever the road takes you. What’s more, we’ve made it simple to order the finish of your choice—be it the bold and beautiful gleam of Black ICE, Midnight ICE and Bright ICE, or the sultry sophistication of Matte ICE.

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What Makes a Company’s Luxury Wheel Finishes Superior? Morale and Engagement Play a Key Role

Companies and organizations utilize many strategies and tactics to build and maintain morale and engagement throughout their workforce. At Wheel Craft, we center our efforts on cornerstones of accountability and pride.

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