Blog


Learn What Sets Wheel Craft Apart

We invite you to read our latest blogs to learn more about our unique
technology, as well as perspectives and insights on industry trends.

Embracing Continual Improvement Separates Wheel Craft – Here’s Why

No matter what you do, where you do it, why you do it or how you do it, that thing you do can always be improved upon. You may be at the pinnacle of your profession; your products may be the finest available; and your personal qualities may define your success as a family member or citizen. The fact is, progress is always possible.

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How People Make the Difference in Luxury Custom Wheel Finishes

There are lots of reasons why customers absolutely love Wheel Craft’s custom ICE wheel finishes for BMW, Lexus and Infiniti original factory wheels. Sure, they’re specially designed for factory wheels, as opposed to aftermarket wheel coatings. Yes, our proprietary, next-gen finishes are gorgeous in appearance and texture. And certainly, their advanced protective properties offer unrivaled durability to ensure beauty and performance for years to come.

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