Blog


Learn What Sets Wheel Craft Apart

We invite you to read our latest blogs to learn more about our unique
technology, as well as perspectives and insights on industry trends.

Why Mobile Installation Makes Sense in a Socially Distanced World

The coronavirus (COVID-19) pandemic has profoundly impacted the way we all live, work and play. In many states, it’s also put the brakes on otherwise-normal acts of purchasing products and services in person. While industries far and wide have experienced significant downturns as a result of the crisis, the automotive industry has been particularly hard-hit as people are staying home and avoiding crowded areas and social distancing is the new norm.

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What Makes a Company’s Luxury Wheel Finishes Superior? Morale and Engagement Play a Key Role

Companies and organizations utilize many strategies and tactics to build and maintain morale and engagement throughout their workforce. At Wheel Craft, we center our efforts on cornerstones of accountability and pride.

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Having Work Done Around Your Wheels? Learn Why It’s the Perfect Time to Acquire Custom Wheel Finishes

We have a saying at Wheel Craft: “There’s never a bad time to consider beautifying your luxury vehicle.” After all, your BMW, Lexus, Infiniti or other luxury car is a finely tuned, beautiful machine that makes a strong statement about you, wherever the road leads. Making a great thing even better is a true win-win, so we believe anytime is a good time to acquire our beautiful and durable custom ICE wheel finishes. But, if you’re planning repairs or other work in the vicinity of your wheels, then that is an ideal time to acquire the ICE finish of your choice for your original factory wheels.

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Researching Wheel Finishes Before You Buy – a Smart Decision

For any substantial purchase you make in life, it’s smart to do some up-front research before committing your hard-earned money. To the extent possible, you’ll want to know things like: Is the product or service you’re considering high quality? Does it represent a good value for the money? Are others who purchased it satisfied, and do they recommend it? Is it supported by a company that stands behind it and will be there for you?

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Wheel Craft Core Values – Our Promise to You

Wheel Craft was founded with the singular mission of handcrafting the absolute finest wheel finishes for luxury-brand OEM wheels. In doing so, we help owners of BMW, Lexus and Infiniti original factory wheels view their wheels through a different lens—and Arrive in Style wherever the road takes them. Our gorgeous custom wheel finishes create special experiences that give our loyal customers an unmistakable sense of luxury, performance and empowerment at every turn.

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Wheel Intro Series, Part II – Black ICE™

At Wheel Craft, we focus on one thing, and one thing only: Delivering the highest quality, most beautiful and most durable hand-crafted finishes for BMW, Lexus, Infiniti and other luxury-brand original equipment (OE) factory wheels.

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Not All PVD Chrome is Created Equal

If you own a Lexus, BMW, Infiniti or other luxury brand vehicle, you may be aware that you can customize your wheels with a variety of wheel finish and coating options. And as wheel customization has grown increasingly popular among luxury vehicle owners, a near countless assortment of aftermarket wheel coating companies have sprung up to serve this market.

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The Best Wheel Finishes Are Vigorously Tested. Don’t Settle for Less

It’s easy for a manufacturer to claim that their product is top-quality. So, how can you determine whether such a claim is actually true?

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OEM Wheels – Don’t Overlook This Hidden Profit Center

If you own or operate an automotive dealership, you’ve no doubt structured your business to generate profits throughout your Parts, Service, Sales and F&I Departments. While well-known profit opportunities exist in each area, one of the most often-overlooked profit centers is also among the most obvious-- Original Equipment Factory (OEM) wheels.

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Want to Connect With Custom Car Enthusiasts? Try Cars and Coffee

The people behind Wheel Craft, from owners and executives on down to shop floor employees, love cars. We’re car people – that’s why we devote our working lives to producing the highest quality, most beautiful and most durable hand-crafted finishes for BMW, Lexus, Infiniti and other luxury-brand original equipment (OE) factory wheels.

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