Blog

When Wheels Come Off for Winter, ICE™ is NICE

Lexus Wheel Finishes

As autumn transitions into winter, many owners of BMW, Lexus, Infiniti and other luxury vehicles in cold weather regions switch out their summer tires for winter tires. Given that winter tires are specially designed to offer added traction on slick roads, that’s a wise move.

At Wheel Craft, we believe one wise move deserves another, so consider this:

If you’re planning to switch out your luxury vehicle warm-weather tires this winter, why not use that opportunity to also acquire beautiful and highly durable hand-crafted ICE wheel finishes for your original factory wheels in the process?

What makes this an especially wise move? Several things:

  • Acquiring Wheel Craft custom wheel finishes is designed to be completely seamless, easy and hassle-free, so why not take the opportunity to beautify your summer wheels during winter—and have them be ready to roll come spring? Likewise, during warm weather months, you can take the opportunity to beautify your winter wheels.
  • Having Wheel Craft custom finishes on your winter wheels keeps your vehicle looking consistently great—and, it adds valuable protection from corrosive and damaging materials during tough winter conditions.
  • Then there are the finishes themselves—singularly brilliant, strikingly beautiful and built to provide unmatched protection from brake dust burns, alloy wheel corrosion, car wash chemicals and seasonal street chemicals and salt. We scientifically match our ICE wheel finishes to guarantee consistency with every wheel we finish—and we apply our proprietary alloy correction process to perfect the wheel surface prior to applying our finish to your original factory wheels. See Wheel Craft custom wheel finishes for BMW, Lexus and Infiniti factory rims in action.

Wheel Craft finishes are easy to clean with soap and water using a soft car wash cloth or sponge. In fact, it typically takes only one minute per wheel to clean your ICE-finished wheels. They’re also fully guaranteed under our exclusive five-year warranty.

Related blog: Learn what distinguishes a wheel finish from a wheel coating – and why luxury car owners should care

Whether you’re planning to have winter tires installed soon on your BMW, Lexus, Infiniti or other luxury brand or utilize all-season tires, we think you’ll agree that anytime is the perfect time to acquire Wheel Craft custom wheel and rim finishes.

We hope this blog helps you understand the advantages of acquiring Wheel Craft custom wheel and rim finishes for your BMW, Lexus or Infiniti wheels during your next winter tire changeover. If you’re looking to Arrive in Style wherever the road takes you, visit wheelcraft.com or contact us for more information on our custom wheel and rim finishes for factory-installed luxury car wheels. For dealers, we welcome the opportunity to discuss how Wheel Craft can deepen customer loyalty and drive unit sales, productivity, revenue and CSI.

Please contact Wheel Craft at 833.639.4231 or email Ed Hollinshead, company President.

 

Recent Posts

How Intuitive Bias Impacts Car and Custom Wheel Finish Buying Processes

Custom Wheel Finishes: How Wheel Craft’s Wheel Exchange Works, and Why We Do It

What is PVD? Understanding the Application Process That Produces the Finest Custom Wheel Finishes

How Repetition of Process Benefits Wheel Craft Customers and Dealerships Alike

Embracing Continual Improvement Separates Wheel Craft – Here’s Why