Process

Technology and Process Make All the Difference

At Wheel Craft, we focus on one thing, and one thing only: Delivering the highest quality, most beautiful and
most durable hand-crafted finishes for BMW, Lexus and Infiniti original equipment (OE), factory-installed factory luxury wheels.

We set the standard for OEM wheel finishes. The proprietary process of applying our premier ICE coating meets the exacting standards of color, gloss and durability our customers expect for their luxury wheels/rims.

Infiniti Wheel Finish - Color

Color

Not only is ICE the most vibrant COLOR in the market, we scientifically match our color to guarantee consistency with every wheel we finish, delivering quality and perfection to our customers. You’ll experience wheels that look new, fresh, beautiful, sharp—and distinguish you wherever your journey leads.

Lexus Wheel Finish - Gloss

Gloss

The GLOSS of ICE is the result of deep craftsmanship and extensive labor perfecting the wheel surface prior to applying our finish. Wheel Craft sets the standard for reflectivity in the automotive market— the geometry of your wheels will be more vibrant and accentuated by a finish that is scientifically measured to be 80 percent as reflective as a mirror. The reflective illumination we achieve for you is simply unmatched.

Lexus Wheel Finish - Durability

Durability

Other PVD chrome providers use thick coatings (sometimes as thick as the width of a penny) which are much more susceptible to chipping and peeling. At Wheel Craft, our exclusive ICE ultra-thin finish technology connects with the fiber of the underlying alloy to create an inseparable bond on the surface of the wheel. This protective glove provides ultimate protection from:

  • Brake dust burns

  • Alloy wheel corrosion

  • Car wash chemicals

  • Seasonal street chemicals and salt

BMW Custom Wheels