Process

Color

Not only is ICE the most vibrant COLOR in the market, we scientifically match our color to guarantee consistency with every wheel we finish, delivering quality and perfection to our customers. You’ll experience wheels that look new, fresh, beautiful, sharp—and distinguish you wherever your journey leads.

Gloss

The GLOSS of ICE is the result of deep craftsmanship and extensive labor perfecting the wheel surface prior to applying our finish. Wheel Craft sets the standard for reflectivity in the automotive market— the geometry of your wheels will be more vibrant and accentuated by a finish that is scientifically measured to be 80 percent as reflective as a mirror. The reflective illumination we achieve for you is simply unmatched.

Durability

Other PVD chrome providers use thick coatings (sometimes as thick as the width of a penny) which are much more susceptible to chipping and peeling. At Wheel Craft, our exclusive ICE ultra-thin finish technology connects with the fiber of the underlying alloy to create an inseparable bond on the surface of the wheel. This protective glove provides ultimate protection from:

• Brake dust burns

• Alloy wheel corrosion

• Car wash chemicals

• Seasonal street chemicals and salt