Want to Connect With Custom Car Enthusiasts? Try Cars and Coffee


The people behind Wheel Craft, from owners and executives on down to shop floor employees, love cars. We’re car people – that’s why we devote our working lives to producing the highest quality, most beautiful and most durable hand-crafted finishes for BMW, Lexus, Infiniti and other luxury-brand original equipment (OE) factory wheels.

There are times – many times, in fact – when our love affair with cars extends beyond our walls. Consider, for example, the popular Cars and Coffee programs held regularly around the country at automotive dealerships, parks and other venues.

Generally, a Cars and Coffee event takes place on a Saturday and a Sunday every week somewhere in the U.S. Pick one – any one – and when you arrive, you’ll surely find automotive diehards positioned beside their beloved vehicles, likely chatting up fellow diehards and explaining the intricacies of their engines, body work and of course, wheels.

If you’re a car enthusiast – and regardless of whether you’re a coffee drinker or not – we encourage you to learn more about Cars and Coffee events in your area. We think these offer great opportunities to meet like-minded folks, make connections, learn something new about cars (always a great thing) and maybe spark ideas or inspiration for your next vehicle purchase.

If you’re a car dealer, hosting a Cars and Coffee event at your dealership is an idea worth considering. Doing so helps you connect with car enthusiasts and prospective buyers in a low-pressure, welcoming environment and establish relationships that could lead to new business and expanded revenues.

Finally, if you already have acquired Wheel Craft ICE finishes for your BMW, Lexus, Infiniti or other luxury-brand original equipment (OE) factory wheels, we encourage you to attend Cars and Coffee events—and let your wheels shine! Events like these are ideal for showing off your custom ICE wheel finishes and making other enthusiasts aware of just how beautiful and durable they are, and how easy they are to keep clean year-round. Sharing is caring, as the saying goes, so if you love our ICE custom wheel finishes as much as we do, we hope you’ll spread the word at your next Cars and Coffee event—or wherever the road may take you.

We hope this blog helps illuminate the fun, fellowship and education offered by Coffee and Cars events. If you’re looking to Arrive in Style wherever the road takes you, visit or contact us for more information on our custom wheel and rim finishes for factory-installed luxury car wheels. For dealers, we welcome the opportunity to discuss how Wheel Craft can deepen customer loyalty and drive unit sales, productivity, revenue and CSI.

Please contact Wheel Craft at 833.639.4231 or email Ed Hollinshead, company President.

Topics: Wheel Finish, Custom Wheel Finishes, Car Enthusiasts

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